Back in 1959, Layton Ayers, founder of The Guide, was searching for a way to advertise upcoming attractions for his chain of movie theatres. He decided to print flyers and have local grocery stores insert them into patrons’ bags as well as distributing them to various businesses around town. This idea was working so well that he asked the local Woolworth store manager if he had any stock that he wanted to sell quickly. It was spring and the manager said he did not want to store left over winter coats. Layton advertised the coats on the back page of his playbill. One week later, the store manager called to say he wished he had more coats because they had sold out immediately!
Layton knew he could sell ads in this unique digest sized publication. Family members along with a limited number of employees, helped with the production process. The Sussex Guide was created.
Every Wednesday, traffic backs up in The Guide parking lot as motorists grab the latest issue. A fleet of delivery vans continues distribution into Thursday throughout the Delmarva Peninsula. The Guide is also available on the World Wide Web.
Loyal advertisers (some of which have been advertising since 1959), account for The Guide’s staying power. Some advertisers have held on to their page positions for over 25 years on a weekly schedule. The Guides popularity has been proven over and over again in surveys, various tracking methods and simply people arriving to a business with a copy in hand.
In this day and time, we are targeting new technology to promote and enhance the advertiser’s dollar. We continue to be Delmarva’s Leading Weekly Advertising Publication.
Layton Ayers said, “It works so we’ve stuck with it. We did the right thing at the right time in the right place.”
Sussex Printing Corporation is a full-service, family-owned
printing facility with over forty-six years of printing experience.
Whether you need business cards, brochures or contracts,
we can take care of all of your printing needs.
Below are just a few of the services and products we offer.
Graphic Design · Full-Color Offset Printing
Newsprint Web Offset Printing · Letterheads · Envelopes
Rubber Stamps · Brochures · Business Cards · Flyers · Posters
Invitations · Digests · Tabloids · Laminating · Post Cards · Menus
Labels · Purchase Orders · Statements · Invoices
Proposals · Contracts and more.
For printing quotes or printing information
or call (302) 629-5060 • (800) 984-8433
24904 Sussex Hwy. · Seaford, Delaware 19973 · (302) 629-5060 · (800) 984-8433 · Fax (302) 629-9556
Myron L Meters is proud to do business with Sussex Printing.
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