Myron L Meters Thanks Greenheart Farms!

Posted by 5 Jan, 2012

Freelander® Rose Collection from Kordes® Roses available from Greenheart Farms

November 2011

ARROYO GRANDE, CA — Greenheart Farms is the only liner producer of the Freelander® Rose Collection in the United States. Freelander® Roses, bred by Kordes® Roses, are a collection of commercial cut flowers that have the appeal of garden roses. They have been selected for the ease of growing outdoors or in simple greenhouse structures, as well as showcasing the unique appeal of a garden rose.

The Freelander® Rose collection consists of four unique and different groupings as well as two new collections that will be trialed. These four groupings consist of elegant, multi-stemmed nostalgic garden roses, as well as traditional hybrid tea roses that come in a wide range…read more

Greenheart Farms® Earns VeriFlora® Certification

First certified horticultural operation dedicated to vegetable transplants production
October 2011


ARROYO GRANDE, CA – Greenheart Farms® announced that it has met the stringent requirements to earn VeriFlora® certification for sustainability in the growing process. Recognized as the gold-standard in the floriculture and horticulture industries, VeriFlora® certification requires growers to meet strict sustainable agriculture standards including water conservation, energy efficiency, ecosystem protection, and integrated waste management. In addition, growers must comply with fair labor practices that ensure a safe, equitable and healthy work environment, and industry-leading product quality requirements. Greenheart is also the first horticultural operation dedicated to vegetable transplants production to become VeriFlora® Certified.

VeriFlora certification is conducted by Scientific Certification Systems (SCS), a global third-party certifier of environmental, sustainability and agricultural product quality claims. This independent certification process involves read more

Greenheart adds Schoneveld Genetics to its cyclamen lineup

May 2011

Gold Medal Winner - Magic ShowNew for Greenheart! Starting in July, Greenheart® will offer cyclamen varieties from Schoneveld. In recent years, our customers have been asking for Schoneveld genetics so we felt it was important to include them in our offerings. These varieties will be available as grown to order. Schoneveld is known for such series as Jive™ and Super Serie®, including XL, Allure, and Picasso. This addition is a great compliment to our full series selections from Syngenta Flowers-Goldsmith Seeds and Morel, including the new 2012 varieties.

Greenheart Farms specializes in disease-free liners and pre-finished cyclamen and is here to help make your growing experience successful.

Highlights from 2011 Spring Trials

March 2011

Grower Talks

   Greenheart introduces a breakthrough rose!


Relaunching Roses

by Kevin Yanik, Greenhouse Grower – March, 2011

New marketing ideas Greenheart Farms has developed for 2012 should get consumers excited about roses in their gardens, on their patios and in their homes.

Roses are about to get a lot more fun.

Greenheart Farms is ratcheting up its marketing a few notches for its My Bouquet,Garden Treasures and Table to Garden lines. Layci Gragnani, the ornamental marketing and sales director for Greenheart, spent much of last year designing programs to make its roses more saleable.

“Before, retailers didn’t know how to sell these programs,” says Bill DeVor, General Manager and Chief Operating Officer.

My Bouquet was actually a Ball program for a couple of years, DeVor says, but Greenheart reeled it back in and is relaunching it with new marketing. For growers, DeVor suggests…read more

Myron L Meters is proud to do business with Greenheart Farms.

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